Market Research with Vanguard Vista™

Create professional-looking market research surveys, and gather the critical information you need while creating a positive impression of your company or the company(s) you represent. Build surveys for:

• Consumer Profiles.  Profile potential consumers of your product to better target your marketing efforts.
• Competitor Comparisons.  Ask potential consumers to compare your product to other competitors in terms of name recognition, features, pricing, etc.
• Panel Feedback.  Survey your existing panel (if you don't already have a panel, you can purchase one from a number of different companies) to get insight into their evaluation methods, product opinions, and much more.
• New Product Evaluations and Concept Testing.  Survey target users to test out new product and service concepts, and potential business ideas.
• Price Sensitivity.  Determine the ideal price points for your products by surveying typical consumers.
• Advertising Effectiveness.  Ask your panel or a focus group to look at a series of advertisements and choose the one that best gets across your marketing message.