Market Research Surveys
Create professional-looking market research surveys and questionnaires,
and gather the critical information you need while
creating a positive impression of your company or the
company(s) you represent. Use Vanguard Vista for:
For more detail about Vista's features, watch our Video Overview or check out our Feature Tour. Better yet, try Vista firsthand with a Free Trial Account. We think you will agree that Vista is the premier tool for building professional Web-based surveys and forms.
- Consumer Profile Surveys. Profile potential
consumers of your product to better target your
marketing efforts. Use the built-in confidence intervals
in the results report to determine if you have a large
enough sample to make valid conclusions about your market.
- Competitor Comparison Surveys. Ask
potential consumers to compare your product to
other competitors in terms of name recognition,
features, pricing, etc. Vista's built-in ranking and matrix
question types enable you to quickly build an online survey
for competitor comparison.
- Panel Feedback Questionnaires. Survey your
marketing panel to get insight into their evaluation
methods and product opinions. Generate an analysis report at the click
of a button that includes built-in correlation analysis to help you find
trends and associations in your data.
- New Product Evaluation Surveys.
Test consumer reaction to new products,
concepts, and marketing strategies by surveying
your target market with an online survey. Your results report will
automatically include confidence intervals to let you know if
you have enough data to make a valid conclusion about the market.
- Price Sensitivity Surveys. Determine the
ideal price points for your products by surveying
typical consumers, rather than relying on gut feel alone. An online
survey is a quick and easy way to generate valuable data to inform pricing
- Advertising Effectiveness Questionnaires. Ask your
panel or a focus group to look at a series of
advertisements and choose the one that best gets
across your marketing message. You can embed images, video and much more directly
in your online questionnaire.
Vista gives me the ease of use and
technical support at a price that other online survey
products can't match. The support provided is
Senior Market Research Analyst